So right now, two animated original stories have recently been released. One is Elio, a Pixar movie about a kid who gets abducted by aliens and… well, the plot doesn’t seem to have much more than that. The other is K-Pop Demon Hunters, which… is about K-pop stars who are also secretly demon hunters.
Now, I cannot speak to the quality of these two movies, since I haven’t seen either in full, except to say that the reception I’ve seen to Elio has been very mixed. Some people think it’s great, some people think it sucks. K-Pop Demon Hunters seems to have gotten overall a much more positive reaction despite a very silly premise, and as far as I can tell, that’s due to two things. One, it’s a well-written movie, from the clips I’ve seen. Two, it’s a genuine movie made out of someone’s culture and passions, not a soulless corporate product.
But I think one big contributor to the downfall of Elio and the rise of K-Pop Demon Hunters is the titles.
KPDH has a title that tells you, upfront and openly, what it’s about. It’s a movie about K-pop and demon-hunting. The premise is silly, like I said, but it doesn’t care how silly it sounds. You will probably know right out of the gate if this is a movie you are interested in. Furthermore, the title is eye-catching. It’s bold, it’s brash, it’s unapologetically different from every other title out there – and that makes it both memorable and attractive. It makes you want to know more.
On the other hand… what does “Elio” tell you?
Honestly, to me it sounds like the name of an indie dramedy about an older man (I keep imagining Tom Hanks) whose wife died and he’s been depressed ever since, but then he adopts a stray dog and it teaches him how to live again or something sappy like that. That dramedy would ultimately be trying to get an Oscar, but everybody would have forgotten about it by the time Oscar season rolls around.
That is what the title Elio says to me. It doesn’t say “wacky children’s space adventures with slug aliens.” It doesn’t say ANYTHING about the movie it’s attached to, or what to expect, or WHY you should see the movie. It’s just… a name. The movie could just as easily be called “Wally” or “Sean” or “Jake” or “Mike.” It tells you nothing except that it has a character named “Elio” in it, and that’s… not enough to really attract attention and interest.
And yes, I know that there are some very successful movies that are just the characters’ names – John Wick comes to mind. But there are also ones that definitely weren’t done any favors by their titles, like Salt.
I’m not saying that Pixar has to go full out K-pop Demon Hunters in their titles. But they really need to stop with the really bland, nondescript titles that are either names (like this and Luca), or they show a minimum of effort (like Soul). Their movies have been struggling for the past few years, for varying reasons, but the titles certainly don’t help.
Oh, and ditch the current art style too. The bean-mouth thing is tired.












